In a world where adult responsibilities often overshadow the simple pleasures of life, the concept of being a “kidult” is gaining traction.
Many adults seem to be reconnecting with their inner child — so much so that their purchases accounted for 28% of global toy sales in 2024. From Pokémon cards to community theater, the journey of embracing one’s inner kid is both enlightening and heartwarming.
Kidults are adults who engage with interests or media typically deemed suitable for children. Whether it’s collecting toys, watching animated shows, or participating in playful activities, being a kidult allows individuals to escape the stress of adulthood. The term originated in the 1950s, coined by TV execs to describe adults who watched children’s programming.
This week, Zhen and I celebrate the nostalgia and joy of childhood by chatting about the ways we allow ourselves to engage in activities that make us happy — striving to create the (ever-elusive) ideal work/life balance.
